Our Mission

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The Baby Carrier Industry Alliance is a non-profit trade organization committed to advancing the baby carrier industry. We support manufacturers, retailers, educators and related organizations in their endeavors to bring quality carriers and education to caregivers.

Inclusivity Statement

The BCIA represents the baby carrier industry with a commitment to inclusivity and diversity. We endeavor to welcome all, irrespective of age, sex, orientation, gender identification, race, ethnic background, religion or abilities. We endeavor to practice diverse representation through our policies and practices, including through board and committee member representation, images used in print and web-based materials, inclusive language and outreach strategies with the industry and larger community as a whole. Our expectation is that BCIA industry members will conduct themselves with the same commitment to human rights, respect and tolerance. We recognize that our industry has risen from a rich tradition of carrying practices that extends across all cultures. Past traditions and current carrying cultural practices are due our respect and acknowledgment.

Board of Directors

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Arie Brentnall

Chair (2010-2022)
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Susan Gmeiner

Treasurer (2010-2022)
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Allie Vella

Secretary (2019-2021)
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Diana Mateescu

European Standards (2016-2022)
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Alisa Heytow DeMarco

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Tina Hoffmann

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Kit Jenkins

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Laura Brown



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Kristi Hayes-Devlin

Executive Director (2022, Interim)

Organizational History

The babywearing industry has grown tremendously over the past decade. While there are certainly well-loved, quality brands of baby carriers that have been with us for years, many of the available babywearing products today are being produced by companies that began within the past ten–or even five–years. While there are organizations in existence that represent the broader needs of companies engaged in manufacturing products for the juvenile market, no one organization served the needs of those who make or sell to consumers, or who educate them about how to use baby carriers. Kristi Hayes-Devlin felt strongly that such an organization was vital to the continued health and growth of the industry, and so she decided to formally incorporate the BCIA. Along with 12 other founding members, Hayes-Devlin launched the BCIA in July 2010.

Vesta Garcia, then Executive Director of the BCIA, first approached ASTM International about the creation of a voluntary sling standard in 2007. In additional to Hayes-Devlin and Garcia, several other board members have been instrumental in working towards the creation of a sling safety standard, including Kristen DeRocha (former CEO of Hotslings and former Chair of the ASTM Sling Subcommittee) and Rochelle Price (former Chair of the ASTM Sling Subcommittee). BCIA looks forward to continued growth as we serve as advocates for members of the baby carrier industry.

Founding Board Members