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The Baby Carrier Industry Alliance is here for you

The BCIA is the only trade organization dedicated to babywearing professionals. No matter what size your business is, we have solutions and support for you.

The BCIA exists to support baby carrier innovation and the practice of babywearing. As the only trade organization dedicated to babywearing professionals, we have solutions and support for you, no matter what size your business is. We are here to help you ensure all families can find a carrier that works for them, including access to a babywearing education and a wide variety of carrier designs and styles.

The BCIA works with government organizations, attorneys, labs, and leading carrier experts around the world to help you stay up to date on research, regulatory changes and requirements, and the latest insights into baby carriers and babywearing work.

Stronger Together


Our Story

In 2010, the US baby carrier industry underwent a huge transition. The passage of the CPSIA law created mandatory standards for slings and carriers, a requirement for prepaid product registration cards, and more.

Kitchen table and mid-sized manufacturers, along with retail stores, educators, and other professionals came together to share resources so they could meet these new requirements and continue to thrive.

Since then, the BCIA has become known as a leader in the baby carrier business. We serve our members through popular programs such as our keystone product registration program, product compliance support, and support of professionals and organizations.

Our extensive, babywearing-specific resources coupled with our community and business-building support help our members succeed from product launch and beyond. Many of our members are consultants within the baby carrier space who provide education and services to babywearing businesses, making it easier for experts and brands to connect.

Visit one of our free events to learn more about what we do, or learn more about membership in the Baby Carrier Industry Alliance to see what we can do for you.

Our Mission

The Baby Carrier Industry Alliance is a non-profit trade organization committed to advancing the baby carrier industry. We support manufacturers, retailers, educators and related organizations in their endeavors to bring quality carriers and education to caregivers.

Meet the Board

Headshot of Kristi Hayes-Devlin, executive director of the BCIA
Kristi Hayes-Devlin

Executive Director and Board Chair

melissa mcleod smiles at the camera
Melissa Mcleod

Board Treasurer

Allie Vella

Board Secretary

Tina Hoffman

Board Member (2018-2025)

Diana Mateescu

Board Member (2016-2026)

Arie Brentnall

Board Member (2010-2026)

rebecca grove bcia board member headshot
Rebecca Grove

Board Member

Here’s what others have to say

Download our FREE guide to US baby carrier compliance

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