How To: Media/Social Media Talking Points

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BCIA members are active in their industry and communities, and are therefore recognized as subject matter experts. When information about the carrier industry, such as the recent AAP news release, reaches any form of media, you are often the go-to to provide a response. While larger companies may have communications teams on staff, smaller companies can sometimes be caught by surprise by media requests. The risk with any story involving a perceived special interest such as babywearing is that it … Read More